How sensitive is a child’s brain to food marketing?
How food is marketed has a powerful influence over consumer behaviour and purchases. Have you ever considered that food marketing targeted at children is to groom them towards lifelong brand loyalty? Children are particularly vulnerable to food advertising due to their stage of cognitive development. Young children think logically in concrete terms; this means thinking […]
That Sugar Activity
That Sugar Activity Confession: as a teacher, nutritionist and feeding therapist, I no longer place soft-drink bottles on a table with sugar cubes and ask children to guess the sugar content. Nor do I use the same concept with chocolate bars, lollies, cereals, condiments, and fruit. If you’ve used this activity before, you’re not alone. […]
The Australian Health Curriculum – Is it helping or harming our children?
“When you eat junk food, you get fat!” and “Is this food healthy?” When working with children, there’s nothing off limits and thoughts are heard out loud. Children think it and say it. These are the kinds of comments and questions I’ve had from primary students in the last twelve months. This seems to be […]
